WHEN YOU THOUGHT WE COULDN’T GET MUCH BETTER…....

Essential Cuisine has been ultra-busy in the kitchen and at the drawing board with some carefully researched tweaks to two of its ranges to give chefs even better products to work with.

Firstly, its Classic Demi-Glace range now has improved taste and performance in response to chef feedback and as part of an ongoing product review process.

Thickened Veal Stock has been renamed Veal Demi-glace to better communicate product style and usage, and, along with Beef Demi-glace, now has a richer, meatier taste. The range, which also includes chicken and is perfect for braises, stews, gravies and sauces, has improved structure and balance, and the demi-glaces are slightly thicker to give chefs total confidence.

Essential Cuisine has also given its stock range a brand new, dynamic look, confidently illustrating the packs with creative images of raw or unprepared ingredients.

The new design supports the notion of quality, and clearly communicates stock’s role as a foundation product in the catering kitchen. Colour coding of variants and pot lids also means easy identification in a busy kitchen.

Managing director Nigel Crane said they had built up such good relationships with chefs in the past year, they had been able to glean invaluable suggestions on how Essential Cuisine could fine tune its kitchen-made tasting ranges and make them work even better for customers.

“We are looking forward to presenting these new, improved ranges to our customers and are confident that they will be impressed with what we have done. Ultimately, we want to give them the best tasting, best performing products which they can put their own stamp on, and these tweaks make the ranges even more lucrative,” he said.

“In our experience, chefs are truly quite shocked at how good our ranges are and how much time can be saved by eliminating the time-consuming process of preparing stocks and sauce bases from scratch, with absolutely no compromise on quality. We will continue to review our products to ensure this remains the case.”


11/02/2010|